Our Beginning
Air was reinvented in 2024 when NOXID was born.
NOXID is more than a brand; it’s a strike back against the mundane by a collective of young creators.
We found conventional sports nasal strips were stagnant—functional, yes, but devoid of soul and style. Why should a performance-driven product be an eyesore? Why are these products, designed primarily for masculine facial features, not friendly to Asians, women, or customers with smaller nose shapes?
We decided to redefine that small piece of real estate on your face.
Our founder, Wells, was inspired by skateboarding and its individuality and culture. Thank God, his lame landing tricks didn’t stop his imagination.